Involve.Me is a platform to create personalized interactions to engage users. Their most recent feature is their subscription payments piece to this puzzle. They’re essentially enabling you to utilize their page generation and couple it with Stripe subscriptions to create a landing page and accept subscriptions with minimal effort.
The sign-up process was reasonably painless, no credit card required. I was then taken through a short onboarding interaction to determine which templates were right for me.
This felt a bit odd as I had signed up through the subscriptions page and wasn’t necessarily met with getting that aspect of the product up and running. Instead, I was spat out in their template library based on my choices. I wish they had provided more context for the subscription product within that interaction and then guided me through how to get that aspect going as that was my intention of registering for the product.
After choosing a template, I’m able to go into their editor and create the page to accept my subscription payments. I was prompted to choose between a simple thank you page or an outcome page. From what I can gather, an outcome page is if you want to show different content for different user choices. That definitely seems valuable in marketing efforts, but I opted for a thank you page since I’m just wanting to create a simple paid newsletter page.
Their editor feels relatively basic. It has enough features to accomplish the goal for most users, though. They utilize the tabbed structure at the bottom of the page to create the user journey’s different views.
From the initial landing point to inputting the user information, then finally choosing which plan they’d like to join, you create these things in steps of the user flow, which feels relatively intuitive.
Throughout this whole process, I haven’t been prompted at all on the subscriptions piece of this. I went in and hit Publish thinking it would prompt me to connect my payments account or something of that nature, but nothing was brought to my attention.
I finally noticed on the thank you page that this message was presented to me. I hadn’t selected a payments account and needed to set one up in settings to utilize the Collect Payments content element. I wish they would have made this a little more prominent instead of an on-page text warning.
From here, I can select what payment model I’d like to use, attach my payment account, and then choose the pricing I’d like. They’re utilizing Stripe standard accounts for this. Unfortunately, you can only set up test accounts on the free trial tier. You have to upgrade to add a live payments account. I guess this makes sense; it feels like a lost opportunity to maybe have a free tier with some sort of percentage of sales, though.
You can get a taste of the flow here. It feels fairly intuitive for the end-user, but again they’re really leaning into existing stripe functionality to facilitate all of this. The checkout is initializing the Stripe Checkout tool that I briefly discussed last time.
This whole integration feels pretty clunky. They’re really leaning on the stripe standard account for most of the features. I can’t create a product within their UI. I’m prompted to go to my Stripe dashboard and create the product there first before selecting it within their tool.
Personally, this felt like it added a lot of complexity to the tool, especially for those that might not be that familiar with Stripe. You’re expecting the user to navigate back and forth between the product and Stripe to set up all of these things. It feels like a missed opportunity in taking the time to make a more in-depth Stripe connection where they’re using the API to create products within the tool.
I can see the product’s value for no-code users trying to get these types of payment pages up on the fly, but it seems to miss the mark on ease of use with the Stripe integration.
If their target market is the more tech-savvy user, then it makes sense, but if it’s more end consumer-focused, then it feels like it’s missing the more deep integration that would keep the user within the tool.
Overall, I think it’s a promising product in the page builder / interaction space. This feels like a great first step in ushering in payments for their product, but I’d love to see a deeper Stripe integration to keep users within the platform instead of so heavily relying on the Stripe dashboard.
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